Contact: Mark Higdon
Director of Marketing
FOR IMMEDIATE RELEASE
October 11, 2022
CNO Financial Indianapolis Monumental Marathon & Brooks Running Announce Exclusive Sponsorship
Brooks Running is the new Official Footwear and Apparel Sponsor of Beyond Monumental
INDIANAPOLIS – Beyond Monumental, the organization responsible for planning and executing the CNO Financial Indianapolis Monumental Marathon, announced today a 3-year partnership with Brooks Running as the official footwear and apparel sponsor for the CNO Financial Indianapolis Monumental Marathon, the Indianapolis Monumental Mile and the Indy Half Marathon at Fort Ben.
Beyond Monumental’s signature event, celebrating its 15th Anniversary this year on November 5th, has grown into one of the 15th largest and most popular marathons in the United States. The annual event attracts more than 15,000 endurance athletes, including Olympians, Boston Marathon qualifiers, and personal PR seekers, from around the country, competing in front of thousands of spectators that line the streets of Indianapolis on race day.
As the official footwear and apparel sponsor, cutting-edge Brooks gear will be available for all CNO Financial Indianapolis Monumental Marathon participants to purchase and will feature co-branded event specific logos. The official gear will be available online in the official merchandise store and on race weekend at both the Monumental Health and Fitness Expo and the post-race finish line festival.
“We are thrilled to partner with such an iconic brand that is embedded into the culture of our sport,” said Jed Cornforth, Beyond Monumental Executive Director. “Brooks is already a popular brand choice among our participants, and this partnership will help take that strength to a new level by helping us continue to provide access to exceptional events and programs.”
“Brooks is thrilled to partner with Beyond Monumental on the CNO Financial Indianapolis Monumental Marathon,” said Matt Weiss, Director of Marketing, Runner Engagement. “I can’t
think of anything more Run Happy than their mission of growing health and wellness in their community. Brooks is proud to have a distribution center in the greater Indianapolis area and this race will allow us to bring our brand alive for those employees as well as the broader running community.
About Brooks Running
Brooks Running Company sells its performance footwear, apparel, sports bras and accessories in more than 50 countries worldwide. Brooks’ purpose is to inspire everyone to run and be active by creating innovative gear designed to keep runners running longer, farther, and faster. This purpose is supported by Brooks’ Run Happy philosophy, a quest to celebrate and champion the sport of running and all runners everywhere. Founded 1914, Brooks is a subsidiary of Berkshire Hathaway Inc. and is headquartered in Seattle. Visit www.brooksrunning.com for more information or follow Brooks on Twitter (@brooksrunning), Facebook (www.facebook.com/brooksrunning) and Instagram (@brooksrunning).
About Beyond Monumental
Beyond Monumental provides the Indianapolis community with a complement of activities built around their premiere event that promotes healthy living & fitness for all ages. Beyond Monumental gives back to the Indianapolis community by supporting youth programming that reinforces healthy lifestyles for young people, with an emphasis on working with urban students and Indianapolis Public Schools, donating nearly $1.4 million in 13 years. The CNO Financial Indianapolis Monumental Marathon is a top 15 marathon in the US and is nationally recognized by Runners’ World as one of “Ten Great Marathons for First Timers”. The 15th annual running is scheduled for Nov. 5, 2022. WWW.BEYONDMONUMENTAL.ORG